(13 February 2014, Pasay City, Philippines) An amazing display of fireworks and music will kick off on February 15, 2014, Saturday, 7:00 PM at the Seaside Boulevard of the SM Mall of Asia (MOA). The Festival will run for six consecutive Saturdays until March 22. A phenomenal showdown of lights and sounds from 10 competing countries is also expected to draw a crowd of at least 100,000 up to 500,000 usually on opening night. 

“We are glad that the Philippine International Pyromusical Competition (PIPC) has been bringing countries and communities together for the last five years to witness the beauty of the Bay. Our founder, Mr. Henry Sy, Sr. has always envisioned SM Mall of Asia to be a major destination in the country and in Asia and we are delighted that this is becoming a reality through events like the PIPC,” said Steven Tan, Vice-President for SM Supermalls Premier Division.

Competing countries include Australia on February 15; Spain and United Kingdom on February 22; France and Japan on March 1; China and Germany on March 8; Finland and Canada on March 15 and USA on March 22. The Philippines, which is the host and organizer of the tournament, will showcase its own pyrotechnics show on the opening and closing days of the tournament.

About Mall of Asia

More than just a mall, the SM Mall of Asia is a tourist destination that has raised the standard of shopping, leisure, and entertainment in the Philippines. Spanning over 400,000 square meters of floor area, SM Mall of Asia is one of the world’s largest malls. It has  8,000 parking slots, 5,000 square meters allotted for public utility vehicles, 100 slots for tourist buses, almost a kilometer in length, and almost two kilometers in the perimeter.  

SM founder Henry Sy, Sr. visualized the mall to be more than just a shopping complex but a major destination in the Asia Pacific region. This vision gave birth to the SM Mall of Asia which opened in May 2006 and was SM Prime Holdings, Inc.’s 25th mall in the country at the heart of SM Bay City.

For further information, please contact:

Ms. Corazon P. Guidote
Senior Vice President for Investor Relations
SM Investments Corporation
cora.guidote@sminvestments.com
Tel. No. 857-0117
www.sminvestments.com

Ms. Punky Canoy
Marketing Officer
SM Mall of Asia
punky.canoy@smmoamarketing.com

Date: Thursday, February 13, 2014

Source: SMIC Investor Relations