Whether it’s our first time visiting a mall or we’ve been there a couple of times, we still look for the concierge to ask for help. We tend to ask where’s the nearest restroom, when’s the opening of a new restaurant, and many more. To give more exciting and efficient shopping experience starting this year, SM Supermalls launched the first-ever in-mall smart robot in the Philippines that can provide the mall information that customers need.

Meet SAM, an artificial intelligent (AI) humanoid robot programmed to deliver a smoother interaction with customers. It is designed to help with directions and provide mall information about the latest deals, promos, and events.

Read more: Manila Bulletin