(28 January 2014. Pasay City, Philippines.)  SM Prime Holdings, Inc., the Philippines’ dominant mall developer and operator is opening its doors to the Mega Fashion Hall, SM Megamall’s game changing new wing, on January 28, 2014. According to Mr. Steven Tan, Vice-President for SM Supermalls Premier Division, Mega Fashion Hall cements SM Megamall’s identity as a premier shopping, dining, and lifestyle destination. It is home to the flagship stores of the world’s most popular fashion brands Uniqlo, Zara and the much awaited Swedish retailer H&M, which will open its first store in the Philippines in the middle of the year.

The Mega Fashion Hall sets the standards for premier leisure and entertainment. Many new global brands will be opening their first store in the Philippines at the new wing, including Denmark’s Vero Moda, Spain’s Pull & Bear and Uno de 50, LA based Joe’s Jean’s, London’s Savile Row and Burton, French shoe brand Nao de Brasil, and US skincare label Philosophy. The Mega Fashion Hall brings together some of the most exciting international dining concepts – Hong Kong’s Michelin Star dimsum restaurant Tim Ho Wan, the first Saint Marc’s Café of Tokyo, and gyoza specialist Osaka Ohsho.  Foodies will also love homegrown specialty restaurants like Abe, artisanal pastries at Chez Karine, and the hearty Viking’s Buffet.  And of course, the Mega Food Hall opens up a whole new world of dining possibilities.

Spanning an additional gross floor area (GFA) of 101,000 square meters (sqm), SM Megamall is now the largest mall in the Philippines todate.  Here, film enthusiasts can enjoy the larger than life IMAX Theater, as well as private screening functions at the Director’s Club, which has its own butler service.  An Olympic- sized ice skating rink and a fully computerized 14- lane Bowling Center complete the new mega lifestyle experience.

SM Prime is the holding company of the SM Group in the property business.  It is among the largest integrated property developers in the region with offerings spanning across diverse sectors of mall, office, residential, hotel and leisure development.  For more information about SM Prime, visit www.smprime.com

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For further information, please contact:

Ms. Teresa Cecilia R. Agsalud
Vice President, Finance
SM Prime Holdings, Inc.
E-mail: teresa.cecilia.reyes@smprime.com
Tel. no.: 831.1000 loc. 7820 

Date: Tuesday, January 28, 2014